How does a pharmaceutical manufacturer determine the price of its drug? Group of answer choices The pharmaceutical manufacturer uses its costs of production to determine its profit-maximizing price. The pharmaceutical manufacturer's price must be set so that it recovers its high R&D costs. The pharmaceutical manufacturer bases its price on the demand for a drug, which is determined by its therapeutic value and the availability of close substitutes. The pharmaceutical manufacturer's price is based on negotiation with wholesale drug distributors and whether the drug is new or has been on the market for more than a year