How does behavioral leadership adapt to these dynamic shifts? Can leaders effectively navigate through these transformations, ensuring responsiveness and adaptability, irrespective of their leadership style? The intriguing interplay between technological influence and leadership strategies necessitates a nuanced exploration, especially in discerning variances in impacting online versus traditional brick-and-mortar consumers. Ultimately, the pivotal question remains: How can organizational leaders adeptly leverage technology to holistically influence and resonate with their diverse market segments