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How does brand extension work? Question 2 2 Answer a . Discontinuing an existing brand to make way for a new one b . Exclusively
How does brand extension work?
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a
Discontinuing an existing brand to make way for a new one
b
Exclusively focusing on one product within an existing brand
c
Creating a new brand from scratch for a different product line
d
Using an established brand to introduce a new product or product line
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