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How does business buying behavior and consumer buying behavior differ? Can you use the same marketing plan for both? Explain why or why not.

How does business buying behavior and consumer buying behavior differ? Can you use the same marketing plan for both? Explain why or why not.

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Business buying behavior and consumer buying behavior differ significantly in several ways due to the distinct nature of their purchasing processes decisionmaking criteria and the environments in whic... blur-text-image

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