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How does celebrity endorsement work as a form of marketing communication? What are some disadvantages of using celebrity endorsement? What should this non-profit organization watch

How does celebrity endorsement work as a form of marketing communication?

What are some disadvantages of using celebrity endorsement?

What should this non-profit organization watch for when selecting a celebrity?

Is this form of advertising effective in altering the behavior of people your age?

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Celebrity endorsement is a marketing strategy where a wellknown individual often from the fields of entertainment sports or public life is enlisted to promote a product service or cause This form of m... blur-text-image

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