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How does Coombs's situational crisis communication theory (SCCT) apply to the case of Planned Parenthood and the Susan G. Komen Foundation?
- How does Coombs's situational crisis communication theory (SCCT) apply to the case of Planned Parenthood and the Susan G. Komen Foundation?
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Price Management Strategy, Analysis, Decision, Implementation
Authors: Hermann Simon, Martin Fassnacht
1st Edition
3319994557, 978-3319994550
