How does food culture vary across different geographic areas in Canada? How does it differ across ethnic groups? Does it differ across different eating occasions$$that is$,$ eating in a restaurant versus eating home$-$cooked meals?

What do you think of the farm$-$to$-$table food trend? Is this a meaningful change in food culture in Canada?

What would you do if you were Lea? Would you seek to exploit this new trend and introduce the notion of farm$-$to$-$table into the supermarket? How would you do so$?$

Thinking back to Chapters $12$ and $13,$ do you think certain subcultures or types of consumers might be more inclined to jump on the farm$-$to$-$table trend? How might the trend be positioned differently to appeal to different subcultural groups?

What do you see as the next hottest trend in food or grocery retailing? Why?