How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day? Google AI is so effective that marketers don't even need to invest in high-quality image assets to maximize their impact. Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance. Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time. Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response