Question
How does innovation influence new product development and ultimately lead to business growth? Explain.
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Step: 1
Innovation plays a crucial role in new product development and subsequently drives business growth in several ways 1 Identifying Market Needs Innovation often begins with identifying unmet needs or ch...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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