How does Jack Yun Ma (Founder / Director) shape the strategic direction of Alibaba Group? Refer to the case study information to support your discussion.

UG In early 2011. Alibaba discovered the nearly 2300 al is sales personnal had defrauded customers. The company worked double lme te maalatha tras of its e-commerce customers Jack Ma, founder of Alibaba, once said that the key to the success of e-commerce in China is trust. He was likely correct, and his firm garnered a fair amount of trust as it became the largest internet company in China. In fact, Alibaba.com's IPD on the Hong Kong stock exchange produced US$1.7 billion - the second-largest internet IPO behind Google. Alibaba accounts for 80 per cent of all e-commerce in China: in 2010, it had gross sales volume of almost US$60 billion. Alibaba has 57 million registered users globally, and about 14 million of them are registered on its English-language network. Despite its success and Ma's emphasis on trust and values, he announced in February 2011 that an internal investigation found fraudulent practices within the company. Essentially, approximately 2300 sellers who paid Alibaba to sell their goods and services on its site had defrauded customers le.... they obtained payments but never provided the goods to the buyers). These sellers received assistance from about 100 of the more than 5000 sales 25sociates employed by Alibaba. Overall, the sales amounted to approximately US$6 million, only a small amount of Alibaba's total business. However, of the buyers defrauded were from outside of China, the primary set of customers targeted by Alibaba for Chin='s companies. Ma and Alibaba acted swiftly and forcefully when the investigation conclusively showed fraud. Albaba's CEO David Vilei, and coo. Elvis Lee, both resigned, accepting blame for the unethical practices, even though they were nat directly involved in the activitles. In addition, Deng Kangming, chief of human resources, was domoted. These actions suggested the seriousness with which the firm judged these problems. Jonathan Lu, CEO of Taobao, another major company in the Alibaba group, was named CEO of Alibaba.com lhe was himsell replaced in May 2015 by Daniel Zhang. Eventually, Chinese police arrestur individuals for the Ababa.com fraudulent activity A baba worked hard to re-establish the trust that Ma fel es so importante commerce company. Il established practices to guard against further draudulen cemaal Furthermore, it identified the customer de ouded and repaid them the money that they lost in the transactions, VANNEL worked. Alibaba naw din 2015 has sales of US$09 bitcom and is aiming at the US market. Whereahuga opportunity is to hela small us as sellinte Chinalack Ma has said that Alibaba was founded in China cut was created ferhe world ADAPALLI