How does marketing campaign of Philips Sonicare - C3 Premium Plaque Defense targets consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes? How effective is the Marketing campaign of Philips Sonicare - C3 Premium Plaque Defense in terms of advertising, public relations, direct marketing, and social media? Does Philips Sonicare - C3 Premium Plaque integrated marketing campaign demonstrates a strong or weak alignment? Discuss and elaborate on how to have a strong integrated marketing campaign. Indicate at least 8 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your written analysis. Wikipedia and other 'popular' sites are not to be used.