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How does Porter's five forces model's five competitive forces affect the average profitability of an industry? How, for instance, might weaken forces increase industry profits

How does Porter's five forces model's five competitive forces affect the average profitability of an industry? How, for instance, might weaken forces increase industry profits while strong forces decrease industry profits? Provide specific example

Textbook source: Exploring strategy: text and cases Book by Richard Whittington; Jason Evans; Clive Kerridge 2020

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