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How does Southwest Airlines approach to providing a total product experience capture the marketing framework elements of STP (i.e., segmentation, targeting, and positioning) and the

  1. How does Southwest Airlines’ approach to providing a total product experience capture the marketing framework elements of STP (i.e., segmentation, targeting, and positioning) and the 4Ps (i.e., product, price, place, and promotion plus a 5th P - people)?

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