Question
How does the aggregation of data affect the sales forecast? Would different cuts of the data be more helpful for distinct purposes? What are the
- How does the aggregation of data affect the sales forecast?
- Would different cuts of the data be more helpful for distinct purposes?
- What are the challenges of creating more focused, granular forecasts (vs. high levels of aggregation)?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
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