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How does the commodification of culture in a capitalist society impact the preservation of traditional practices, values, and norms, and what role do cultural entrepreneurs
How does the commodification of culture in a capitalist society impact the preservation of traditional practices, values, and norms, and what role do cultural entrepreneurs and grassroots movements play in negotiating or resisting these commercial pressures ?
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The Commodification of Culture A DoubleEdged Sword Capitalism thrives on turning things into commodities and culture isnt exempt This commodification ...Get Instant Access to Expert-Tailored Solutions
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Global Marketing
Authors: Mark C. Green, Warren J. Keegan
10th Global Edition
1292304022, 9781292304021
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