how does the cost structure of high-tech firms like google or apple affect their profitability? firms with high fixed costs and low marginal costs are less profitable than those with low fixed costs and high marginal costs firms with high fixed costs and low marginal costs are more profitable than those with low fixed costs and high marginal costs, firms with high fixed costs and low marginal costs have no effect on their profitability, firms with high fixed costs and low marginal costs have similar profitability as those with low fixed costs and high marginal costs, firms with high fixed costs and low marginal costs have lower revenue than those with low fixed costs and high marginal costs