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How does the evolving landscape of competition, characterized by industry convergence and disruptive entrants, compel organizations to embrace strategic innovation and agile adaptation to maintain
How does the evolving landscape of competition, characterized by industry convergence and disruptive entrants, compel organizations to embrace strategic innovation and agile adaptation to maintain market relevance ?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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