Question
How does the integration of persuasive communication theories, such as the elaboration likelihood model or social judgment theory, inform the development of strategic communication campaigns
How does the integration of persuasive communication theories, such as the elaboration likelihood model or social judgment theory, inform the development of strategic communication campaigns aimed at changing attitudes, beliefs, and behaviors?
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The integration of persuasive communication theories such as the Elaboration Likelihood Model ELM and Social Judgment Theory SJT can greatly inform the development of strategic communication campaigns ...
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Human Resource Management
Authors: Robert L. Mathis, John H. Jackson
13th Edition
053845315X, 978-0538453158
