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How does the offer differ from the product of traditional mass media marketing?
How does the offer differ from the product of traditional mass media marketing?
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In traditional mass media marketing the offer and the product are two distinct concepts that play different roles in the marketing strategy 1 The Offe...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
