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How does the operating charter help a business move efficiently? It creates ten primary objectives to be achieved throughout the strategic marketing plan. It creates
How does the operating charter help a business move efficiently? It creates ten primary objectives to be achieved throughout the strategic marketing plan. It creates a specific road map for what will be done on a weekly or monthly basis for the entire year. It creates checks and balances by defining expectations and setting parameters. It creates parameters for what employees and managers are allowed to do during the execution of the plan
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