How does the parent brand Kersh tap into the self$-$views of the consumer?

Why does the fashion industry play such an important role in actual and ideal selves? Is this a positive aspect of the industry?

Why does the choice of Emma Hansen as the face of the brand mean so much? How do feature models and celebrity endorsers influence the self$-$concept of a consumer?

As International Fashions looks to build brands in younger markets, does it need to consider the type of models and imagery it attaches to these new brands? Why? What societal trends are on the horizon that International Fashions should be aware of$?$