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How does the virgin group as a corporate parent value its businesses based on strategic business unit? To what extent are these parenting skills relevant
How does the virgin group as a corporate parent value its businesses based on strategic business unit? To what extent are these parenting skills relevant to the different business units based on BCG matrix in brief?
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
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