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How does Uber leverage data in its service? What aspects of the firm's operations are improved through data analytics? Does this provide the firm with
- How does Uber leverage data in its service? What aspects of the firm's operations are improved through data analytics? Does this provide the firm with sustainable competitive advantage? Why or why not?
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International Accounting
Authors: Timothy Doupnik, Mark Finn, Giorgio Gotti, Hector Perera
5th edition
1259747980, 9781259747984, 1260466531, 978-1260466539
