How Does your  Company (Burger King)  Understand what makes your customers tick? Learn how your Brand Lovers think, feel, and behave towards your brand. This isn't easy, but if you can decode their motivations for doing business with you, you'll be better positioned to create long-term customers. Talk to your customers. Read their comments about you and your products on the web. Read blog posts related to your brand. Most of all, truly listen to what your customers are saying. Does the Company Find ways to wow and surprise their best customers