How has persuasion changed in the digital age?Check all that apply.

Persuasive techniques are more subtle and misleading

The volume and reach of persuasive messages have exploded

Persuasive messages are slow to engage audiences

Persuasion is more complex and impersonal

Persuasive messages are targeted to very specific audiences

While delivery channels have changed, the principles of effective persuasion have not.

Select the persuasion technique that is indicated by each of the following actions.

Using others' expert opinion and research to support your position.

Make reasonable requests

Establish credibility

Convert audience benefits into specific facts.

Compromise

Being clear about your objectives and ensuring they are realistic and attainable.

Tie facts to benefits

Recognize the power of loss

Make reasonable and specific requests

Expect and overcome resistance