How has the Covid 19 Pandemic changed Industry Rivalry (as defined by Michael Porter) ensure you address all of the five forces in your summary. Students are to carefully think about this (use personal experience as you wish) and explain your answers. Ensure you discuss all 5 factors and describe the impacts you believe that have occurred due to the pandemic. Are all of the impacts negative, or do you think that there may have been some positive outcomes forced on businesses (and countries) resulting from the pandemic? You need to justify your responses, it may help to use concepts from Chapter 2 in the Economic Environment, such as the Business Cycle, GDP and GNP, Balance of Trade and National Debt. If you are directly using external references these should be in your Bibliography and direct quotes need proper citations