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How has WestJet's social media efforts evolved over time and assisted with being a corporate voice and customer relations platform? Should Bartem and Hounslow opt

  • How has WestJet's social media efforts evolved over time and assisted with being a corporate voice and customer relations platform?
  • Should Bartem and Hounslow opt to launch WestJet channels on Snapchat or Pinterest?NOTE: Research each platform and determine how well each could serve WestJet's corporate voice and be consistent with its current branding

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