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How have marketers and brands responded to the social justice movement, Black Lives Matter, over the past several months? Why are brands taking a stand?

How have marketers and brands responded to the social justice movement, Black Lives Matter, over the past several months? Why are brands taking a stand? What are the benefits? What are the risks?

https://www.marketingdive.com/news/study-most-americans-say-brands-should-respond-to-black-lives-matter-movem/581360/

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