• How important is the reputation of a business?
• How important is a CEO's reputation to the reputation of the business itself?
• Is it better to have the reputation of being powerful or of being fair? For example, do you want to be insured by a company that always wins, or by an insurance company that is willing to allow the benefit of any doubt?
• Goodwill is the technical word for the asset of a company being worth more than the sum of its parts. How would you measure the Goodwill of a company in dollar figures?
• How important is it that an organization demonstrate social responsibility towards the environment?
• If given the choice, would you opt to invest in a company that is more likely to generate profits or more likely to respond to shareholder concerns for fair trade in supply chain dealings? Please explain why.