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How intensively or/ and exclusively Amazon wants to cover based on its strategies in Marketing SCM? Is Amazon satisfied by its accomplishment so far to

How intensively or/ and exclusively Amazon wants to cover based on its strategies in Marketing SCM? Is Amazon satisfied by its accomplishment so far to give up some control to get more coverage or vice versa? Please share your thoughts. How do other companies bounce back from Amazon's strategies? Please list examples and explain why

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