Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

How is Chipotle Mexican Grills competitive strength likely to compare in 2017 ageinst that of Taco Bel, Qdoba Mexican Grill, and Moe's Southwest Gil,assuming that

image text in transcribed
How is Chipotle Mexican Grills competitive strength likely to compare in 2017 ageinst that of Taco Bel, Qdoba Mexican Grill, and Moe's Southwest Gil,assuming that customer traffic by year-end 2016 has rebounded to levels just prior to the food safety incidents nQ4 2015 Review the various competitive strength measures as shown in the table. If you determine that one or more of the measures inappropriate or not needed, then insert a "0" in the boxes for that row. Enter importance weights for each of the competitive strength measures that you decide to use in your assessment. Then, for each of the three companies, assign a rating from 1 to 10, where 1 weak, 5- average, and 10 - very strong. Weighted scores and sum of the weighted ratings for each company will be generated in Sum are of Weights and Total Rating/Score rows at the bottom of the table 3 Answer is complete but not entirely correct. Chipotle Qdoba Moe's Taco Bell Importance Strength Weighted Strength Weighted Strength Weighted Strength Weighted Weight Rating Score Rating Score Rating Score Rating Score Competitive Strength Measures Menu selection and appeal (especially 900 00 8000 9000 88000 90.00 6 60,00 6 6000 070.00 70.00 70.00 880.00 90.00 0.00 0.009 0.00 10.00 0.00 0.00 0.00 70.00 as concerns dish customization) Food quality and taste Brand image and reputation 990.00 880.00 70.00 660.00 80.00 90.00 770.00 50 00 60 00 80 00 O 50.00 Geographic coverage; number of 90.00 7000 00.00 Compelitive pricing Dining ambience Financial strength Sum of weights Total Rating/Score 550.00 50 500.00 40 490.00 60 91a Which rival-Chipotle Mexican Gril or Moe's Southwest Grill or Odoba Mexican Girmsms koly to have the strongest sot cf resource strengths and competitive capabilities in 2017 and positioned to achieve the best financial performance? K Prev

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Accounting

Authors: Strayer University

1st Edition

0470603526, 978-0470603529

More Books

Students also viewed these Accounting questions

Question

List the functions that a PMO may perform.

Answered: 1 week ago

Question

2. What role should job descriptions play in training at Apex?

Answered: 1 week ago