How is it possible to overcome an objection if pricing is the issue?

Multiple Choice

Offer the prospect discounts equivalent to the competitor$$s price.

There is no way to overcome a pricing objection if the prospect has a cheaper price from a competitor without lowering your price.

Lower the price to secure the sale with the prospect and then increase the price on all future business with that customer to make up for the loss.

Show the prospect the value and benefits of your product.