How is Minecraft so successfully marketed to teenagers?

a$.$ Minecraft is marketed to younger children, not teenagers.

b$.$ It is reasonably priced and does a lot of online advertising and promotion.

c$.$ It is reasonably priced, does not advertise a lot, and it lets people quickly connect and play however they want.

d$.$ It is advertised a lot online to teenagers, and it only has a mobile version, which is attractive to teens