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How is the field of consumer behavior defined? What are the four major applications of consumer behavior?
- How is the field of consumer behavior defined? What are the four major applications of consumer behavior?
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Consumer behavior can be defined as the study of individuals groups or organizations and all the act...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
