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How is the metric of lifetime value calculated? Explain the basic formula. Apply the formula to a real-world scenario. List any assumptions you make to

How is the metric of lifetime value calculated? Explain the basic formula.

Apply the formula to a real-world scenario. List any assumptions you make to move your calculation forward if any assumptions were needed to make it viable.

Apply the basic formula to a real-world scenario, reflect upon the nuances of what this formula considers. Do you consider this metric, or this formula, ethical?

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