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How is there a dialogue between the consumed and consumers? What is meant by the Desire Code? What is meant by murketing? Why is brand
How is there a dialogue between the consumed and consumers? What is meant by the Desire Code? What is meant by murketing? Why is brand knowledge important? Part One: The Desire Code Chapter 1: The Pre...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
