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How is valuing a retail business using the discounted cash flow model on December 2019 (before the pandemic) different during the pandemic in 2020? How
How is valuing a retail business using the discounted cash flow model on December 2019 (before the pandemic) different during the pandemic in 2020?
How would you recommend adjusting the model?Would you lower the forecasted incremental cash flows?Would you increase the discount rate? Both? Briefly explain.
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