1. How many Pokemon Go! users are reported in Magazine Quintile 5?

2. Out of all Pokemon Go! users reported in the Magazine column, what proportion (percentage) is made up of Magazine Quintile 5 readers? Show the math to prove you have chosen the correct percentage from the crosstab.

3. You need to evaluate magazines for your target audience. After evaluating Table 1, what conclusion would you draw about magazine readership? Report index numbers to support your answer, and report the percentage of Pokemon Go! users in the heaviest magazine user quintile.

4. How is the index for Pokemon Go! users in the heaviest Magazine user Quintile calculated? Show your math. Tip: What percentage of adults are in the heaviest user quintile? Review the example.

5. Focusing exclusively on Quintile 1, highlight the index numbers across all 5 media for your target. Based on index numbers, rank all five media from high to low, and list the Quintile 1 index number for each medium.

6. Relatively speaking, which medium is used the least by Pokemon Go! users based on the indexes in the bottom two quintiles? Include the index numbers.

7. Could you still reach Pokemon Go! users by using this medium? Explain why.

TARGET: POKEMON GO PLAYERS Column1 Column2 Column3 Column4 Column5 Weighted 0 Vertical % Index TELEVISION 6,527 21.70% 109 5,840 19.40% 97 5,361 17.80% 89 5,591 18.60% 93 6,796 22.60% 111 INTERNET 8,618 28.60% 174 QUINTILE 1 QUINTILE 2 QUINTILE 3 QUINTILE 4 QUINTILE 5 QUINTILE 1 QUINTILE 2 QUINTILE 3 QUINTILE 4 QUINTILE 5 QUINTILE 1 QUINTILE 2 QUINTILE 3 6,283 20.90% 127 4,580 15.20% 92 4,114 13.70% 83 4,769 15.80% 95 RADIO 6,832 22.70% 114 5,752 19.10% 96 6,500 21.60% 108 19.80% 99 16.80% 84 22.40% 112 18.40% 92 22.60% 113 18.20% 91 QUINTILE 5,971 4 QUINTILE 5 5,061 MAGAZINE QUINTILE 1 6,740 QUINTILE 2 5,545 QUINTILE 3 6,806 QUINTILE 5,492 4 QUINTILE 5 5,533 NEWSPAPER QUINTILE 1 4,024 QUINTILE 2 5,605 QUINTILE 3 6,723 QUINTILE 4 6,534 QUINTILE 5 7,228 note: these numbers are fictional 18.40% 91 13.40% 67 18.60% 93 22.30% 112 21.70% 109 24.00% 119 TARGET: POKEMON GO PLAYERS Column1 Column2 Column3 Column4 Column5 Weighted 0 Vertical % Index TELEVISION 6,527 21.70% 109 5,840 19.40% 97 5,361 17.80% 89 5,591 18.60% 93 6,796 22.60% 111 INTERNET 8,618 28.60% 174 QUINTILE 1 QUINTILE 2 QUINTILE 3 QUINTILE 4 QUINTILE 5 QUINTILE 1 QUINTILE 2 QUINTILE 3 QUINTILE 4 QUINTILE 5 QUINTILE 1 QUINTILE 2 QUINTILE 3 6,283 20.90% 127 4,580 15.20% 92 4,114 13.70% 83 4,769 15.80% 95 RADIO 6,832 22.70% 114 5,752 19.10% 96 6,500 21.60% 108 19.80% 99 16.80% 84 22.40% 112 18.40% 92 22.60% 113 18.20% 91 QUINTILE 5,971 4 QUINTILE 5 5,061 MAGAZINE QUINTILE 1 6,740 QUINTILE 2 5,545 QUINTILE 3 6,806 QUINTILE 5,492 4 QUINTILE 5 5,533 NEWSPAPER QUINTILE 1 4,024 QUINTILE 2 5,605 QUINTILE 3 6,723 QUINTILE 4 6,534 QUINTILE 5 7,228 note: these numbers are fictional 18.40% 91 13.40% 67 18.60% 93 22.30% 112 21.70% 109 24.00% 119