How marketers use advertising media to achieve specific marketing and communications objectives.  Of this three of the Media Types below. Identify examples of advertisements placed in each of the three media. For each one of the media types, locate an advertisement that addresses a different one of the Message Objectives in the table below.  

Media Types:   Broadcast Outdoor Telemarketing

Marketing Objectives: Promote Brand Recall Link Key Attributes to the Brand Name Persuade the Consumer Affective Association: Get the Consumer to Feel Good About the Brand Scare the Consumer into Action Change Behavior by Inducing Anxiety Define the Brand Image Give the Brand the Desired Social Meaning Leverage Social Disruption and Cultural Contradictions Transform Consumption Experience