How marketing strategies address innate and acquired needs of consumers and appeal to motives that influence decision-making?

Marketing strategy is Digital and Social Media Platform

"This is really just asking how the marketing strategies that you have come up with provide consumers with what they need and how will it appeal to them to try steer them to choose your product''

1. Marketing strategy
2. How the strategy addresses innate and acquired consumer need
3. How the strategy will influence consumer decision making