• How might a company improve the workplace environment of employees without significantly reducing their net profits?
• How could you train a child to give up easily?
• Research consistently shows that teachers typically reprimand students far more often than they praise them. Why do you suppose this occurs?
• What do you think is the key feature of the Headsprout program that makes it so successful?

• How might you use observational procedures to create a trend on a college campus?
• Is vicarious reinforcement involved in asocial observational learning?
• How could you teach a child to tie their shoes without using modeling?

• What might be the role of discrimination training in racial prejudice?
• How does Spence's theory differ from Pavlov's?
• Explain why a stimulus that becomes an SD also becomes a secondary reinforcer.
• Explain why a person who is red-green color blind (that is, red and green objects look gray) is at a disadvantage compared to their peers with typical color perception

• In paired associate learning, what is the reinforcer?
• The amount of forgetting varies directly with the length of the retention interval. Why, then, is time not a cause of forgetting?
• What is wrong with defining forgetting as the loss of behavior?
• What is the defining difference between free recall and prompted recall?