1. How might each of the four actors in the marketing microenvironment (Company, competitors, corporate partners, physical environment) affect the marketing activities for *insert your favorite restaurant here*?

2. How might each of the six actors in the marketing macroenvironment (Demographics, social, technology, economic, political, culture) affect the marketing activities for *insert your favorite restaurant here*?

3. Discuss the advantages and disadvantages of being a reactive firm versus a proactive firm, considering factors such as agility, competitive advantage, customer satisfaction, and long-term sustainability.