How might team norms encourage groupthink If a team doesn't storm when it starts working, is this necessarily cause for concern Why or why not Why is it essential to start with a detailed outline if you are going to divide up the writing work on a collaborative project Exercises 12 6 Planning Analyzing the Situation LO 1 South by Southwest (SXSW) is a family of conferences and festivals in Austin, Texas, that showcase some of the world's most creative talents in music, interactive media, and film In addition to being a major entertainment venue every year, SXSW is also an increasingly important trade show , an opportunity for companies to present products and services to potential customers and business partners You work for a company that makes music training equipment, such as an electronic keyboard with an integrated screen that guides learners through every step of learning to play Your manager has asked you to look into whether the company should rent an exhibition booth at SXSW next year make a work plan for an analytical report that will assess the promotional opportunities at SXSW, and make a recommendation on exhibiting Include a statement of purpose, a problem statement for any research you will conduct, a description of what will result from your investigation, the sources and methods of data collection, and a preliminary outline Visit the SXSW website at www sxsw com for more information 12 16 Research Conducting Secondary Research LO 3 Select any public company and find the following information Names of the company's current officers List of the company's products or services (or, if the company has a large number of products, the product lines or divisions) Some important current issues in the company's industry The outlook for the company's industry as a whole 12 18 Research Conducting Primary Research LO 4 You're conducting an informational interview with a manager in another division of your company Partway through the interview, the manager shows clear signs of impatience How should you respond What might you do differently to prevent this from happening in the future Explain your answers 12 20 Planning Organizing Reports LO 1 Look through recent issues (print or online) of Bloomberg Businessweek , Fortune , or other business publications for an article that describes how an executive's conclusions about his or her company's current situation or future opportunities led to changes in policy, plans, or products Construct an outline of the material, first using a direct approach and then using an indirect approach Which approach do you think the executive would use when reporting these conclusions to stockholders To other senior managers Explain your answers The following exercises help you improve your knowledge of and power over English grammar, mechanics, and usage Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review all of Sections 2 7 (Dashes) and 2 8 (Hyphens) Then identify the preferred choice in the following groups of sentences (Answers to these exercises appear here ) 12 29 Three qualitiesspeed, accuracy, and reliability are desirable in any applicant Three qualitiesspeed, accuracy, and reliabilityare desirable in any applicant 12 30 A highly placed source explained the top secret negotiations A highly placed source explained the top secret negotiations A highly placed source explained the top secret negotiations 12 31 The file on Mary Gailyyeswe finally found it reveals a history of tardiness The file on Mary Gaily, yeswe finally found itreveals a history of tardiness The file on Mary Gailyyes, we finally found itreveals a history of tardiness 12 32 They're selling a well designed machine They're selling a well designed machine 12 33 Argentina, Brazil, Mexicothese are the countries we hope to concentrate on Argentina, Brazil, Mexicothese are the countrieswe hope to concentrate on 12 34 Only two sites maybe threeoffer the things we need Only two sitesmaybe threeoffer the things we need 12 35 How many owner operators are in the industry How many owneroperators are in the industry How many owner operators are in the industry 12 36 Your ever faithful assistant deserveswithout a doubta substantial raise Your ever faithful assistant deserveswithout a doubta substantial raise 12 37 The charts are well placedon each pageunlike the running heads and footers The charts are well placed on each pageunlike the running heads and footers The charts are well placed on each pageunlike the running heads and footers 12 38 Your devil may care attitude affects everyone in the decision making process Your devil may care attitude affects everyone in the decision making process Your devil may care attitude affects everyone in the decision making process The following exercises help you improve your knowledge of and power over English grammar, mechanics, and usage Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review all of Sections 2 10 (Quotation Marks), 2 11 (Parentheses), and 2 12 (Ellipses) Then look at the following 10 items and indicate the preferred choice in the following groups of sentences (Answers to these exercises appear here ) 13 19 Be sure to read (How to Sell by Listening) in this month's issue of Fortune Be sure to read How to Sell by Listening in this month's issue of Fortune Be sure to read How to Sell by Listening in this month's issue of Fortune 13 20 Her response see the attached memo is disturbing Her response (see the attached memo) is disturbing Her response see the attached memo is disturbing 13 21 We operate with a skeleton staff during the holidays (December 21 through January 2) We operate with a skeleton staff during the holidays December 21 through January 2 We operate with a skeleton staff during the holidays (December 21 through January 2 ) 13 22 The SBP's next conference the bulletin noted, will be held in Minneapolis The SBP's next conference, the bulletin noted, will be held in Minneapolis The SBP's next conference, the bulletin noted, will be held in Minneapolis 13 23 The term up in the air means undecided The term up in the air means undecided The term up in the air 13 24 Her assistant (the one who just had the baby) won't be back for four weeks Her assistant (the one who just had the baby), won't be back for four weeks Her assistant the one who just had the baby won't be back for four weeks 13 25 Ask not what your country can do for you, begins a famous John Kennedy quotation Ask not what your country can do for you begins a famous John Kennedy quotation Ask not what your country can do for you begins a famous John Kennedy quotation 13 26 Do you remember who said, And away we go Do you remember who said, And away we go 13 27 Refinements may prove profitable (More detail about this technology appears in AppendixA) Refinements may prove profitable (More detail about this technology appears in AppendixA ) 13 28 The resignation letter begins, Since I'll never regain your respect , and goes on to explain why that's true The resignation letter begins, Since I'll never regain your respect, and goes on to explain why that's true The resignation letter begins, Since I'll never regain your respect and goes on to explain why that's true Report Writing Skills Portfolio Builder 13 30 Message Strategies Informational Reports LO 1 , LO 4 Tesla gets a lot of media attention for its electric vehicles, but many automakers now market electric models Your task Research six electric cars currently on the market and write a short informational report identifying each manufacturer and describing its electric vehicle(s) Explain how each manufacturer positions its model(s) in the market (as luxury models, family oriented, and so on), and provide a summary assessment of what the automotive press thinks of it Long Reports Report Writing Skills Portfolio Builder 13 34 Message Strategies Analytical Reports LO 1 Like any other endeavor that combines factual analysis and creative free thinking, the task of writing business plans generates a range of opinions Your task Find at least six reputable sources of advice on writing successful business plans (focus on start up businesses that are likely to seek outside investors) Analyze the advice you find and identify points where most or all the experts agree and points where they don't agree Wherever you find points of significant disagreement, identify which opinion you find most convincing and explain why Summarize your findings in a brief formal report

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How might team norms encourage groupthink? If a team doesn't storm when it starts working, is this necessarily cause for concern? Why or why not?

How might team norms encourage groupthink?

If a team doesn't "storm" when it starts working, is this necessarily cause for concern? Why or why not?

Why is it essential to start with a detailed outline if you are going to divide up the writing work on a collaborative project?

Exercises

12-6 Planning: Analyzing the Situation [LO-1] South by Southwest (SXSW) is a family of conferences and festivals in Austin, Texas, that showcase some of the world's most creative talents in music, interactive media, and film. In addition to being a major entertainment venue every year, SXSW is also an increasingly important trade show, an opportunity for companies to present products and services to potential customers and business partners. You work for a company that makes music training equipment, such as an electronic keyboard with an integrated screen that guides learners through every step of learning to play. Your manager has asked you to look into whether the company should rent an exhibition booth at SXSW next year. make a work plan for an analytical report that will assess the promotional opportunities at SXSW, and make a recommendation on exhibiting. Include a statement of purpose, a problem statement for any research you will conduct, a description of what will result from your investigation, the sources and methods of data collection, and a preliminary outline. Visit the SXSW website at www.sxsw.com for more information.

12-16. Research: Conducting Secondary Research [LO-3] Select any public company and find the following information:

Names of the company's current officers
List of the company's products or services (or, if the company has a large number of products, the product lines or divisions)
Some important current issues in the company's industry
The outlook for the company's industry as a whole

12-18. Research: Conducting Primary Research [LO-4] You're conducting an informational interview with a manager in another division of your company. Partway through the interview, the manager shows clear signs of impatience. How should you respond? What might you do differently to prevent this from happening in the future? Explain your answers.

12-20. Planning: Organizing Reports [LO-1] Look through recent issues (print or online) of Bloomberg Businessweek, Fortune, or other business publications for an article that describes how an executive's conclusions about his or her company's current situation or future opportunities led to changes in policy, plans, or products. Construct an outline of the material, first using a direct approach and then using an indirect approach. Which approach do you think the executive would use when reporting these conclusions to stockholders? To other senior managers? Explain your answers.

The following exercises help you improve your knowledge of and power over English grammar, mechanics, and usage. Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review all of Sections 2.7 (Dashes) and 2.8 (Hyphens). Then identify the preferred choice in the following groups of sentences. (Answers to these exercises appear here.)

12-29.
2. Three qualitiesspeed, accuracy, and reliability are desirable in any applicant.
4. Three qualitiesspeed, accuracy, and reliabilityare desirable in any applicant.
12-30.
2. A highly placed source explained the top-secret negotiations.
4. A highly-placed source explained the top-secret negotiations.
6. A highly placed source explained the top secret negotiations.
12-31.
2. The file on Mary Gailyyeswe finally found it reveals a history of tardiness.
4. The file on Mary Gaily, yeswe finally found itreveals a history of tardiness.
6. The file on Mary Gailyyes, we finally found itreveals a history of tardiness.
12-32.
2. They're selling a well designed machine.
4. They're selling a well-designed machine.
12-33.
2. Argentina, Brazil, Mexicothese are the countries we hope to concentrate on.
4. Argentina, Brazil, Mexicothese are the countrieswe hope to concentrate on.
12-34.
2. Only two sites maybe threeoffer the things we need.
4. Only two sitesmaybe threeoffer the things we need.
12-35.
2. How many owner operators are in the industry?
4. How many owneroperators are in the industry?
6. How many owner-operators are in the industry?
12-36.
2. Your ever-faithful assistant deserveswithout a doubta substantial raise.
4. Your ever faithful assistant deserveswithout a doubta substantial raise.
12-37.
2. The charts are well placedon each pageunlike the running heads and footers.
4. The charts are well-placed on each pageunlike the running heads and footers.
6. The charts are well placed on each pageunlike the running heads and footers.
12-38.
2. Your devil-may-care attitude affects everyone in the decision-making process.
4. Your devil may care attitude affects everyone in the decision-making process.
6. Your devil-may-care attitude affects everyone in the decision making process.

The following exercises help you improve your knowledge of and power over English grammar, mechanics, and usage. Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review all of Sections 2.10 (Quotation Marks), 2.11 (Parentheses), and 2.12 (Ellipses). Then look at the following 10 items and indicate the preferred choice in the following groups of sentences. (Answers to these exercises appear here.)

13-19.
2. Be sure to read (How to Sell by Listening) in this month's issue of Fortune.
4. Be sure to read "How to Sell by Listening" in this month's issue of Fortune.
6. Be sure to read "How to Sell by Listening . . . " in this month's issue of Fortune.
13-20.
2. Her response . . . see the attached memo . . . is disturbing.
4. Her response (see the attached memo) is disturbing.
6. Her response "see the attached memo" is disturbing.
13-21.
2. We operate with a skeleton staff during the holidays (December 21 through January 2).
4. We operate with a skeleton staff during the holidays "December 21 through January 2".
6. We operate with a skeleton staff during the holidays (December 21 through January 2.)
13-22.
2. "The SBP's next conference . . ." the bulletin noted, ". . . will be held in Minneapolis."
4. "The SBP's next conference," the bulletin noted, "will be held in Minneapolis."
6. "The SBP's next conference," the bulletin noted, "will be held in Minneapolis".
13-23.
2. The term "up in the air" means "undecided."
4. The term "up in the air" means undecided.
6. The term up in the air
13-24.
2. Her assistant (the one who just had the baby) won't be back for four weeks.
4. Her assistant (the one who just had the baby), won't be back for four weeks.
6. Her assistant . . . the one who just had the baby . . . won't be back for four weeks.
13-25.
2. "Ask not what your country can do for you," begins a famous John Kennedy quotation.
4. ". . . Ask not what your country can do for you" begins a famous John Kennedy quotation.
6. "Ask not what your country can do for you . . ." begins a famous John Kennedy quotation.
13-26.
2. Do you remember who said, "And away we go?"
4. Do you remember who said, "And away we go"?
13-27.
2. Refinements may prove profitable. (More detail about this technology appears in AppendixA).
4. Refinements may prove profitable. (More detail about this technology appears in AppendixA.)
13-28.
2. The resignation letter begins, "Since I'll never regain your respect . . .," and goes on to explain why that's true.
4. The resignation letter begins, "Since I'll never regain your respect, . . ." and goes on to explain why that's true.
6. The resignation letter begins, "Since I'll never regain your respect . . ." and goes on to explain why that's true.

Report-Writing Skills / Portfolio Builder

13.30. Message Strategies: Informational Reports [LO-1], [LO-4] Tesla gets a lot of media attention for its electric vehicles, but many automakers now market electric models.

Your task: Research six electric cars currently on the market and write a short informational report identifying each manufacturer and describing its electric vehicle(s). Explain how each manufacturer positions its model(s) in the market (as luxury models, family oriented, and so on), and provide a summary assessment of what the automotive press thinks of it.

Long Reports

Report-Writing Skills / Portfolio Builder

13.34. Message Strategies: Analytical Reports [LO-1] Like any other endeavor that combines factual analysis and creative free thinking, the task of writing business plans generates a range of opinions.

Your task: Find at least six reputable sources of advice on writing successful business plans (focus on start-up businesses that are likely to seek outside investors). Analyze the advice you find and identify points where most or all the experts agree and points where they don't agree. Wherever you find points of significant disagreement, identify which opinion you find most convincing and explain why. Summarize your findings in a brief formal report.