How might the analytics impact the way a marketer implements SEO or SEM?

 

This is Christina. Christina is 38 and works in a tech company as a technician. She 

makes around 45,000 a year in Orlando, Florida. Christina enjoys video games, hiking, working out, sci-fi, puzzles, and relaxing with her dog and daughter.

 

She likes puzzles but sometimes cannot do anything with them after finishing them, so Christina buys Legos instead of puzzles. Christina is still relatively new to the product but is dedicated to being a long-term collector because she can be immersed and display her favorite Legos. Christina builds her Legos with her daughter and her fiancé when he visits.

 

Legos has 8 million followers on Instagram and just over 14 million on Facebook. According to 

Facebook Lego has a range of over 19 % of its followers, who are all from the United States. I 

decided to focus on Facebook's platform because that is where most people are reached. I 

also noticed that they post the most on their Facebook. Facebook videos are the perfect place to get people talking about new LEGOS.  Talk excites others and brings them to start watching, buying, or even being interested in building Legos. I think Facebook is the platform to focus on because it is where most people are tuned in.