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How much customers buy is a direct result of how much time they spend in the store. A study of average shopping times in a
How much customers buy is a direct result of how much time they spend in the store. A study of average shopping times in a large national houseware store gave the following information (Source: Why We Buy: The Science of Shopping by P. Underhill). Women with female companion: 8.3 min. Women with male companion: 4.5 min. Suppose you want to set up a statistical test to challenge the claim that a woman with a female friend spends an average of 8.3 minutes shopping in such a store. (a) What would you use for the null and alternate hypotheses if you believe the average shopping time is less than 8.3 minutes? Ho: = 8.3; H1: > 8.3 Ho: = 8.3; H1: < 8.3 Ho: = 8.3; H1: 8.3 Ho: < 8.3; H1: = 8.3
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