How much do we need to meet the anticipated demand? Do we buy or make ourselves? How much needs to be bought or made in the supply chain? If we buy, do we source domestically or internationally? How do we manage the procurement process? If we make, how much do we make and how many parts and subassemblies do we need to buy from vendors? Do we set up plants or outsource to contract manufacturers? Domestic or international locations? Do we use automation or manual labor? Should we own or lease equipment/factory? What's our contingency plan if demand is higher/lower than our forecasts