How much of the master budget variance for CGS was caused by some factor other than volume? (Hint: this is NOT a manufacturing business). $ For U? What could account for this variance? How much of the master budget variance for Sales Revenue was caused by some factor other than volume? $ For U? What could account for this variance? How much of the master budget variance for Advertising Exp. was caused by some factor other than volume? $ For U? What could account for this variance? Auditors always look at the variances between actual and budget or actual and last year. Say you were auditing this client and they gave you the following story (below). Is the story consistent with the overall pattern of variances? Which elements of the story are con- sistent with the explanations? Which variances are inconsistent, or left unexplained? Be sure to analyze every line item on the budget.