How Nike Motivates Nike motivates it employees by making them feel as if their work has more in common with Mother Teresathan Henry Ford. Their guiding philosophy has the power to influence, inspire and challenge employeeson a daily basis. Nike Corporation global strategy for human resources (HR) is to help unleash thispotential across every area of their business by enabling leaders to make great decisions that, in turn,enable Nike's business growth. Their HR function supports growth goals as partners to their leaders toensure they evolve the organisation to support all of their brands, ensure operational and functionalexcellence, and plan the size and cost of their global workforce. Moreover, Nike Corporation challengedemployees through group exercises and brainstorming sessions to define how the future could look andhow they would get there. Furthermore, employees' insights during that exercise helped them to shapetheir business approach to sustainability and employees' roles in delivering on that. Nike has a lushheadquarters, which is not shoving basketball stats down their throats. They also pay them well. Nike's managers are role models who inspire their teams, live the passion of Nike Corporation and promotecreative environments for best thinking and work. Nike's commitment to its workforce includes enablingmanagers and leaders to be levers for accelerating the company's growth. They also invest in theirleaders by providing learning and development opportunities that teach managers how to amplify theiremployees' talent, energy and capabilities. According to the senior management of Nike Corporation"being a "talent multiplier" is not about making people work harder, but about engaging them in a waythat helps them produce better and more relevant work." by the Therefore, to ensure Nike to continue togrow, Nike Corporation is investing significantly in the areas of sustainable talent practices andinfrastructure. Nike celebrates and rewards successful employee results through excellent benefits andrewards. Nike offers competitive total compensation, including benefits that provide employees theopportunity to stay fit, ensure the wellness of their families and enable a positive working environment. (Nike report, 2011) As a global company, every geographic location is different, but each provides forvariable health coverage, fitness centre memberships, time off, retirement savings and more. Totalbenefits packages depend on position, location and years with the company. The range of benefitsavailable includes: Health insurance Life and accident insurance Disability insurance Retirement savings plan with a company contribution Employee stock purchase plan (15 percent discount) Paid vacations and holidays Paid sabbaticals Product discounts Onsite fitness centre/fitness discounts Transportation allowance/discount Tuition assistance

Question You have just joined a company that hardly offers any benefits to staff such as bonuses or medical aid. Employees are also discouraged by lack of growth and adverse working conditions. As the new HR manager, draw from Nike's example and from your knowledge of motivation and draft a detailed motivational strategy that will motivate the staff and promote staff retention.

Motivational theories are based Content Theories, Process Theories and Reinforcement theories