How profitable are the current SKUs in the product line for both Heinz and for retailers? Consider the profitability of both regular and promotional prices on a dollar and percentage basis.

2. What is the current retail pass-through for Heinz's 24- and 36-oz. sizes? Do these numbers surprise you?

3. What are the consumption-adjusted margins, both for Heinz and for retailers, of the SKUs currently offered? Consider both regular and promotional prices.

4. How did consideration of consumption expansion inform your pricing and promotional plan? (A natural thing to do is to consider what we would need to do in terms of trade dealing to make customer purchases of larger sizes make sense for retailers and make sense for Heinz. Start by considering the 46-oz. size. What level of trade dealing will be best based on Retail pass through and consumption-adjusted margins? Will you consider 64 oz size?