Question
H ow relevant are these value segmentation to other countries? Would other countries fit the same profiles? Why/ why not ?
How relevant are these value segmentation to other countries? Would other countries fit the same profiles? Why/ why not?
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Market segmentation according to Philip Kotler and Gary Armstrong is the division of a market into several different groups of buyers Market segmentat...Get Instant Access to Expert-Tailored Solutions
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Economics
Authors: Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn
18th edition
978-0077413798, 0-07-336880-6, 77413792, 978-0-07-33688, 978-0073375694
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